EMAIL DESIGN
A selection of email marketing campaigns, newsletters, and digital documents I have developed and managed across a variety of brands and industries. My work combines visual design, engaging content, and interactive elements to create communications that are both informative and effective. From campaign strategy and audience targeting to design, production, and distribution, I have managed projects from concept through completion.
Spring Hills Brand Awareness Campaign
Email Design, Graphic Design, Copywriting
Using market research from existing residents, the sales team and I developed an eight-week marketing campaign designed to increase brand awareness and strengthen communication with existing leads and email subscribers. Each week featured a different theme highlighting a product or service that served as a differentiator for Spring Hills, including the dining experience, levels of care, and physical therapy services.
The email campaign included embedded PDFs and utilized hyperlinks and invisible buttons to create interactive content. Lead bases exported by sales representatives were imported into Constant Contact for distribution.
The email campaign was supported by complementary postcard and social media campaigns to reinforce messaging across multiple channels.
Spring Hills Opulence Collection
Email Design, Graphic Design, Copywriting
Brand awareness campaign promoting the new Cherry Hill Opulence Collection senior living community, featuring graphics from the 2025 corporate sales brochure that I created in collaboration with the sales team. The email campaign included an embedded PDF within the body of the email and utilized hyperlinks and invisible buttons for QR codes.
Lead bases exported by sales representatives were imported into Constant Contact to distribute the campaign and reach prospective clients.
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Sunrise Senior Living
Email Design, Graphic Design, Copywriting
Responsible for creating and distributing the monthly newsletter for The Quadrangle, a Sunrise Senior Living community outside Philadelphia, PA. The audience for this email campaign consists of existing residents and the sales team lead base.
A flyer advertising the newsletter is embedded within the email, featuring an invisible hyperlink button over the QR code. The hyperlink opens the full newsletter PDF, which is hosted on a cloud-based platform. The newsletter is an interactive PDF that allows readers to flip through the pages.
Click the PDF button below to view the full document.
